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SAG-AFTRA Pens Influencer Agreement for Branded Content

Original publish date: February 12, 2021

SAG-AFTRA has developed an agreement for influencers creating branded content on their own social media platforms, featuring corporate brands.

This would allow the guild to grow its membership over the scores of influencers working on social media platforms like Instagram, Twitch and the like to promote clothing, beauty, health and lifestyle brands – sometimes to the tune of millions of dollars in compensation.

No SAG-AFTRA minimum scale for influencers

Importantly, no SAG-AFTRA minimum scale rates have been included as part of the agreement, so payment to influencers will remain negotiable. However, influencers working under the new guild contract can log that work toward membership as well as pension and health benefits.

Astronaut influencer thinking about new SAG-AFTRA influencer agreement for branded content

“The Influencer Agreement was created in response to the unique nature of Influencer-generated branded content and offers a new way for influencers to work under a SAG-AFTRA agreement,” said guild president Gabrielle Carteris in a statement to Backstage, which reported on the new agreement. “We want to be able to support both current and future SAG-AFTRA members in this space and for them to be able to access the benefits of union coverage.”

Backstage points out that SAG-AFTRA had previously covered YouTube influencers producing branded content, and this new agreement would cover video production only, not still photography (sorry, Machu Picchu selfie takers).

Additionally, the influencer producing the branded content needs to be incorporated to enter the agreement.

Find the full story at Backstage.

Need help paying SAG-AFTRA performers? Reach out here.

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