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Cinematic Innovation Gets Its Due

Original publish date: July 9, 2012

The world’s first large-scale summit dedicated to the future of movie technology will kick off in December ahead of the Dubai International Film Festival. The debut of the Cinematic Innovation Summit will be hosted by the DIFF, the Center for New Cinema and business information firm naseba, and will feature some Hollywood heavy hitters. X-Men producer Lauren Shuler Donner, Pixar co-founder Alvy Ray Smith and How to Train Your Dragon director Dean DeBlois are reported to be on board, along with some of the top names in cinema tech.

The summit aims to provide a glimpse into future technology in a variety of entertainment sectors, including movies, advertising, gaming and telecommunications. The focus of the inaugural event will be innovations planned for the next 10 to 20 years. Some of the categories touched upon will be artificial intelligence, cognitive science, game-style interactivity between audiences and characters, improved 3D projections and “augmented reality,” which organizers say will make viewers feel they are inside the world of the movies they’re seeing.

“Today, more than ever before, cinema and the entire media ecosystem are being transformed by ground-breaking innovations in technology,” said DIFF Chairman Abdulhamid Juma. “Providing access to powerful new tools for storytelling is crucial to the achievement of our ultimate goal – enabling talent and films to find critical and commercial success.”

The Cinematic Innovation Summit will run December 8-9, leading into the Dubai International Film Festival December 9-16.

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